The Impact Of Google Algorithm
It can be mysterious to try to understand Google algorithms and those that are used by other search engines. For this, let’s get started from the very beginning.
Algorithm is a type of mathematical process that is being used by a computer to be able to solve problems or answer questions. In 1998, Google was launched and it became the leading search engine since then. But when it comes to search engine algorithm however, it is meant to find file in the internet. There are various algorithms that are used by Google but the very first algorithm that was ever used is Google PageRank, which job is measuring the importance of websites. The function of this is to count the quality and quantity of links to a particular website in order to determine its importance and for that, its ranking is compared to several other pages of the same category or field.
Google used the assumption that websites must be given with more importance if it has more links compared to others and as a result, it rates the site with a higher ranking on SERP or Search Engine Results Page. PageRank happens to be as the most known and used algorithm utilized by Google. As a matter of fact, there’s a whole industry of businesses that are taking advantage of PageRank which is now called simply as SEO or Search Engine Optimization.
Google’s algorithm is changing around 500 to 600 times per year which is more than once per day whether you believe it or not. To be able to make the search experience a lot more relevant for users, the changes are being implemented. In reality, majority of these changes are just minor and not changing the ranking of the site to noticeable degree. For almost 20 years, Google keeps refining their search engine service which becomes more complex along with their immense algorithms that affect how websites are being ranked.
The truth is, both named and named as well, there are major Google update have been rolling out on a regular basis. Companies that are providing SEO services are devoting a great amount of their resources to find out how each is affecting the website they’re managing. As for the sites that are engaged in the ecommerce industry, the stakes is absolutely higher. If the site is built and well maintained following the best practices with focus on unique content as well as easy to navigate user experience, the website is going to rate well. It will soon result to superior page rank which is going to deliver more traffic to the site by having a strong website ranking.