Web Design And SEO For Contractors And Realtors.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. A lot of opportunities been created by the online platform and the realtors should take advantage of it. Real estate dealers also have been presented with an opportunity to improve their marketing.
There are several steps that business people in real estate can do to optimize their real estate websites. Having target local keywords is one way to optimize a website. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The developed local keywords should repeatedly appear on the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. writing blogs about those particular properties is one way to attract traffic. The address of the property in which customers will be interested in should be the target of the blog. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. The reason for this is that they are important on all sites and more so to real estate sites. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. In addition to the videos, it is vital to capture the property testimonials. Adding a video to a page increases the traffic of inbound link by three times according to research.
Having the website designed to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.
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