One of the main ways in which people connect with each other, groups and brands is through Social Media. Facebook and Twitter alone has millions of signups which have made many businesses realize the need for having a solid social media marketing strategy that will both promote their brand as well as build strong relationships with their clients. Below are some ways in which small companies can use social media to build their brand and engage with the followers.
Share your Product Descriptions with the Followers
Many new businesses are selling products that are not well known yet and need a boost in the market to get off the ground. You can create a product demonstration video and share it with your followers to make them aware of your product and show them how it is used. You can post the demonstration video on YouTube and then share on your social media platforms to reach all your customers. Start by introducing your product and then take the viewers through the steps of using the product and how it works so that they can understand better your brand.
Empower Customers to Take Part
To achieve the best results out of your social media marketing efforts, remember that your customers need to be engaged and given a key part in building your brand. You can create polls and surveys that your followers fill, and from these you can identify what they think of your social media profiles, as well as your products and services.
Have Customer Contests and Rewards
One the advantage of social media marketing is that customer shares, re-tweets, comments and likes can go far. Most of the time, social media users won’t rush to share something unless they are getting something in exchange for doing it, or it is significant to them. One a good way to do this is by giving rewards and offering media sharing contests.
Offer Support to Good Causes
Along with displaying your knowledge and expertise on social media, use it as a platform where you can show the caring side of your brand. You can use a social media poll to help you determine which charitable causes are closest to the hearts of your customers and then use social media as a force to raise awareness and fundraise on behalf of the chosen charity. Today, customers not only look for brands that sell good products and provide excellent customer service but also prefer to associate with brands that support similar causes to them and portray a human side.