Search engine optimization (SEO) has become a lot more difficult in recent years, but organic website traffic remains every bit as valuable and sought after. Landing high in the list of results that Google returns for a particularly relevant, common search keyword can mean driving thousands of visitors to a website every month. That often translates into greatly improved levels of business, with little or no ongoing investment sometimes being needed to maintain the effect.
While this makes effective SEO an enticing seeming opportunity, Google and other search providers have become a lot better about blocking off the easiest, most direct avenues to success. In fact, some SEO approaches that might formerly have yielded results, like the indiscriminate building of many low quality links, are now likely to produce penalties that actually harm a website instead of help it. While there are still effective ways of optimizing any website to give it a boost in the search engine rankings, the techniques needed today tend to be a lot more advanced and sophisticated.
That has left some digital marketers feeling as if SEO has become something that they cannot afford to master. In practice, keeping up with the latest SEO findings and strategies is a full-time job, and therefore not something every smaller digital agency can justify devoting its resources to. At the same time, the undoubted value of effective SEO means that asking clients to go without the service is out of the question, as well.
Services like PosiRank.com are now doing an excellent job of filling what would otherwise be a real gap in the industry. By focusing intently on measurable, effective SEO themselves, they are able to hone and preserve all the skills needed to succeed. Instead of offering the service directly to end users, they package it up in ways that digital agencies and others can use to pass it on as intermediaries. This “white label” approach to SEO makes a great fit for the kinds of needs most commonly expressed in the market today, while also delivering all the results that site owners could hope for. While the state of SEO is still evolving rapidly, there is therefore no reason to feel overwhelmed.