How to Make Your Business Blog Benefit Your Company
Writing a blog is one of the avenues for expressing your thoughts and feelings about issues, but if you are to write a blog for your company it takes more than just expressing your thoughts, but it has to be geared on making your company have a positive impact on those who would be reading it. Whatever you post on social media about your small startup business, you can be sure that your thoughts will be heard throughout the industry.
If it is a strong online presence that you are after, then a business blog will help you do that. With the pages added to your website, a business blog will prove to be valuable to your customer and potential customers alike. This can also help boost your website’s SEO to obtain a higher rank in the search engine results pages.
If you want to increase your online exposure through your blog, then it is important that you have a social media manager to help you. It is possible to promote your blog is you use a local marketing agency if you cannot find a social media manager. But, before doing that, here are some tips that you can use while writing your company blog.
You can write a post where you will feature an interview with one of your employees and ask him to express how he feels about working for your particular company. When you are choosing who among your employees to interview, choose someone who has been there for the longest period of time and someone who is outspoken. You can give them some questions to answer, record their responses and make a series of podcasts from this that will help your customers understand what it is like to work for your company.
The business blog should encourage your customers or potential customers to look forward to buying your products. If you have videos for your next product, the next thing that customers want are technical specs and other detailed information. One of the ways to make potential customers curious to the point that they will ask a lot of questions is to tease them with specs or concept drawings. This publicity is good for your company.
Inform people if you have a sale. And even if you have a sale, there will still be some who would be willing to pay the product’s regular price. Post your sale in social media so your followers will not miss it. They will feel great about following you in social media sites.
You should also add progress updates to your blog post. People would want to know about your latest products or services.
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