Using Social Media to Develop a Strong, Trustworthy Brand
Presently, the tool that is commonly used to connect to brands, people or groups is social media. Social media has a high potential in making brands trustworthy due to its high traffic as shown by the millions of members in Twitter and Facebook alone. For this reason, firms interact with consumers and sell their brands or products via this platform. Nevertheless, many beginner companies have no clue about how to capitalize on such an opportunity. There are numerous things that can be done to improve on this and develop a successful marketing strategy. If your company is clueless, this is how to use social media to engage customers and develop your brand.
A good recommendation is that you distribute demonstration videos. Staring companies mainly sell unknown products to customers. You are likely to get results for an unknown product even if you market it on social media. Therefore, create demonstration videos and post on YouTube and share it in several social media platforms. That will enable you to reach millions of potential customers. The video should entail a description of the product and a step by step instructional on its use. You should include as much product information as you can to build the trust of customers.
If your goal is to boost your sales and increase the number of loyal customers, involve your clients in developing your brand. You can generate surveys and polls and ask your followers to participate. That is helpful in collecting customer comments. You will also get an array of comments from various clients and know where you need to improve to satisfy your customers. Furthermore, involving clients makes them know that they are valued.
Loyal customers must also be rewarded. Motivation inspires them to distribute positive information about your products. For example, create a sharing contest and gift or give discounts to users who have the most likes, tweets, comments and shares. Such contests should he held regularly to keep users active and eager to use your products.
It is also vital to show that you are an expert. Do not forget that you competitors also want to gain a competitive edge via social media. Thus, show the world that you are the finest in the industry. You can show your professionalism by posting useful product information or giving answers to clients that have varying product issues. That gives clients the confidence they need to trust your brand name. Most importantly, offer support to clients that invest in worthy causes. You need to identify charitable projects that your clients value and support them by raising awareness or even fundraising on behalf of the client.