The Importance of Local SEO Services for Small Local Business
If a business wants to survive in this highly competitive marketplace, it needs to have a good marketing campaign. If you have none, then people will not be able to see your website and your business can suffer much because of this.
Local SEO is important for small businesses. Things have changed with local SEO and it is no longer the simple thing that it was before.
A good website, listings in local business directories, and a business page on Google was all that was required by local SEO before. Getting a top rank in search engine results pages was not a problem before, and you don’t even have need of an SEO expert to achieve that when it come to search terms for local products.
This no longer works today, and if you want to achieve success, it is important to use the services of a local SEO expert with knowledge on local SEO services. There are a lot of benefits to enjoy if you invest on local SEO services.
The reason for this is the recent changes made in local SERP. The number of spots for local business listings have been reduced to 3 spots instead of seven places on the top positions. So here we see that for a local business to earn a top spot in local results pages, there needs to be more effort put in to achieve this.
If you boost your local SEO, you will surely enjoy a lot more benefits. This is because people look for stuff they need online, and this includes local stuff. People now use search engines even if they are only looking for local businesses. Before they simply turn to newspapers, but today people search with a location in mind in order to target local businesses. There is high visibility if your business is in the local pack for key search terms. It is important that local businesses become highly visible to consumers.
Your local SEO can be improved in several ways. First, your ‘my business’ page in Google need to be claimed. Then add as much information to it as possible. You should include your business hours, contact information, and a basic description of your products and services, and some photos of your business and products. Adding as much information as you can about your business is better. With Google, the pages that have good quality information is ranked higher than basic websites.
Today, even small local businesses find the need of having their own website. It is not really enough just to have a website. You should also create good local content in it. Local keywords and content specific to your local area should be contained in your web pages. If you have businesses in different locations, you should create a page for each of these locations.