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What to Consider When Selecting an SEO Company Finding the right SEO company isn’t as easy as many people think. There are for example lots of fake companies online promising to instantly rank your website on top of Google. But the reality is that search engine optimization is a process that takes a few months before positive results start to show. Any firm promising you instant results most likely employs black hat strategies that don’t last. The last thing any person wants is to engage with companies that employ dark tactics that can only cause your website to be blacklisted from the search engine results pages. The following piece highlights a few factors that you should consider before contracting the services of an SEO firm. Hopefully, these tactics can help you make the right choice. Attainable promises Optimizing sites to rank well in the search results engine pages is a process that takes time.Therefore, any company promising to rank your website on the first page of Google and other search engines likely uses black hat tactics that have been banned. There is no likelihood that your site will remain at the top of search engine results for long time even if they fulfill their promise. Your website will be blacklisted immediately once you are discovered that you’ve cheated the system. Only work with firm that promise attainable goals not those that offer guarantees.
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When selecting an SEO agency, do not underestimate the importance of experience. Hiring an experienced company to rank your website is critical if you want to get value for your money. This is as a result of the fact that such companies have been around for some time, and know the strategies that work and those that are not effective anymore In addition, it is critical to remember that the industry is full of SEO professionals with little substance. Though, one should not just look experience only, one should additionally assess how a given company has performed in terms of ranking clients. Evaluate case studies A quality SEO company should not have a problem availing several case studies of the previous clients they’ve handled. You are likely to be frustrated if you contract the services of a company that cannot show you case studies of previous clients. Consider certification Getting certification from several bodies can benefit a company, even though there is no definite standard when it comes to search engine optimization certification. An SEO agency can improve its reputation through certification from Google, Bing and Yahoo. It’s a good practice to assess how many certificates a company has. SEO firms that do not have any kind of certification are a bit risky and shouldn’t be trusted. If you follow the above mentioned hiring tips, then there is no reason why you cannot hire a top company to rank your site.