Law Firm Marketing – Top things to consider when hiring a Consultant
There are several things that you need to take in mind when hiring a law firm consultant. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. If you hire a consultant that is not familiar with these regulations can result in time and money loss and grave consequences including your state license.
With that in mind, below are some essential things that you need to take in mind before hiring a legal marketing consultant.
Ensure that the Consultant is a Lawyer
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. You must know that law firm marketing is completely different from other general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
Flexibility in their Payment Structures
While the majority of legal firm consultants charge their services on an hourly basis, there are those that charge on a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Does He/She Consider your Personality or Personal Preferences?
Marketing techniques are several. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. If the consultant develops a marketing plan based on a boilerplate format, most likely you will implement only half of the plan. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. By so doing, you can be sure that you followed through the marketing efforts with a lot of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.