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The Psychology of Colors in Logos

Humans truly love colors. This fascination with it doesn’t wane with time. This in fact is able to convey a message, evoke emotions and it is capable of adding brilliance to different things. Not only that, color also has a crucial role with logos.

Yellow is Optimistic

All of us had been taught since kindergarten that the color of the sun is yellow, which is why it’s easy to understand that yellow evokes feelings of optimism, clarity and warmth. Also, yellow is a rich color, which often is associated with gold and treasures. The fact that yellow is a bright color, it can easily stand out at busy surroundings.

Confident Orange

Orange is the kind of color to which doesn’t let anyone pass without noticing it. This can in fact easily stand out in a crowd and is confident enough to become the center of attention. Another thing about the orange color is that it also signifies being youthful, creative and enthusiastic. This is a kid-friendly hue as well. This in fact is very effective at luring the ones with a sweet tooth.

Red for Energy Levels

Red is a color which can easily raise your pulse rate just through looking at it. It’s a powerful color that’s urgent, warm, sexy and exciting. It’s likewise the color of blood, classic roses and romance. This is a color that’s often used in the entertainment industry.

Purple is Imagination

Purple is for royalty. This actually conjures images of grandeur, opulence and likewise mysticism. This is capable of activating the imagination and enthralls your eyes. Brands to which uses the color of purple draws customers who are looking for an experience that’s just a step ahead from the ordinary. It also carries a sense of wisdom.

Blue for Dependability

Sitting by the ocean on a clear day and then staring up the flawless sky will be able to let you immediately know that blue is a color that’s calming. This color also signifies mightiness just like the sky and ocean. This likewise conveys the feeling of strength, tranquility and dependability.

Growth with Green

Even though earth is a blue planet, there’s a lot of green in it. The green color symbolize serenity and peacefulness and this likewise conveys the idea with growth. Whole foods likewise takes advantage of this because of the fact that people usually associates green with health.

Elegance and Simplicity with Black and White

The color black symbolizes professionalism and credibility, but it also can be edgy. White is clean and is pure. Through using them together, it creates a logo that’s beautiful and timeless.

The psychology of colors is actually a deep subject to which fascinates people.

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