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Google Adwords 2017: Search Engine Marketing Helping To Make a Successful Business

Search engine marketing or SEM is an effective way to grow your business in a very competitive marketplace. Search engine marketing are paid ads that display on search engine results pages (SERP), wherein bidding on keywords by advertisers is done on popular keywords entered on search engines like Google. search engine marketing paid ads are also called pay-per-click ads with various formats, some are text-based ads, while others are product listings ads which are more visual to allow consumers to see valuable information through a glance like reviews and price.

Google’s new promotion extension is now on its way to becoming one of the most effective ad extensions in eCommerce, boasting a simple, quick setup, and quality results. A promotion extension involves adding another line in an ad that includes relevant info about a specific offer (price qualifier, percent discount, monetary discount), and also an option to add promo codes, dates, and order amount qualifiers. Advertisers on the back end can control stop and start dates, device preferences, and tagging options. How will you recognize an Adwords promotion extension? Adwords promotion extensions appear either as a shopping tag icon or an extension with label “deal”, and the one you see is determined by the device you are searching on (desktop or mobile). What are the benefits of Adwords promotion extensions? Firstly, your ad is more prominent, larger, and takes up more retail space at the top of most results page. The Adwords promotion extension provides advertisers to show additional key info to their target audience before sending them into a specific landing place that not all extensions allow. There will be an increased conversion rate leading to a more successful marketing campaign.

Promotion extensions come in different options including replacing ad text for more relevant services, highlighting the promotion in callout extensions (rollout extensions to whatever campaigns or ad groups you prefer), and using promotion extensions for automation (scheduled start or stop dates). When creating a Google Adwords promotion extension, you just need to choose the occasion, promotion types (percentage discount or monetary discount), write the description or item, landing page or final URL, promotion details, promotion dates (textual dates for offer valid dates), URL options, and advanced options (target mobile devices, customized scheduling). If you need help about search engine marketing or promotion extensions, feel free to check our website or homepage. Indeed, digital marketing solutions have gone a long way, and choosing the right combination of digital marketing strategies will surely put you on top.

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