The Importance of Google Keyword Planner
A much better version of AdWords Traffic Estimator and Google Keyword Tool is the Google Keyword Planner, which was created for new ad campaigns to target the ad groups for pay per click advertisers. While it’s true that the Google Keyword Planner is basically designed for ad campaigns, its application may also be used as part of a search engine optimization strategy.
The importance of Google Keyword Planner’s features for SEO
SEO developers may use the search volume data of the Google Keyword Planner as a way of checking if the keyword used is making ranks or not, and if not, the developer may then use another keyword term to optimize the website’s content. With the cost per click data in Google Keyword Planner, SEO developers are given the idea on how business companies are willing to invest in the key search terms, which equates to good ranking value, as well as an increase in conversion rate for developing traffic in the website. Google Keyword Planner provides an access to search for hyper-local search terms, knowing that keyword data is a key factor in giving an estimate on whether you can rank better with the keyword you are using.
Before you can access for free on the Google Keyword Planner, you have to open first an AdSense account, and by doing so, the next step is to log in by selecting “Tools and Analysis” to see the keyword planner, where you can search for the following: keywords, ad group ideas, enter keywords for estimates for searching on traffic rates or comparing one SEO term against another, and using the Planner for SEO purposes, just click on that option.
The Keyword Planner provides the following benefits: lets you search via keywords, such that the data will help you analyze which keyword terms are ranking well; you can enter a landing page, either your website or another, for you to learn which keywords are relevant to the page; lets you search by product category for you to see the data from thousands of keyword categories; and you can exclude or include keywords based on the cost per click or those that are already associated with your account, either on estimated monthly search volume. When using the Keyword Planner, you are able to view keywords either as a grouped view, which refers to a keyword list, or a list view which is an equivalent to keyword niches.
Working on a keyword plan with Google Keyword Planner
To change the keyword term via Google Keyword Planner, in which your intention for changing the keyword is for your website to rank higher in the search engine results, you still have to access into the AdWords account, and then take the SEO purposes option.
Comparing Google Keyword Planner to Google Keyword Tool
It actually depends on the objective, but if your purpose is to strengthen your keyword for your website to get a better ranking, Google Keyword Planner is a better option tool, since Google Keyword Tool was intended to make it easy to select keywords for pay-for-click ad campaigns and strategically plan your ad campaigns.