Common Marketing Strategies for Small Businesses
Businesses in Oregon encounter many difficulties. In the past, the biggest problem has been that of tax elevation. Unfortunately, the new tax plans seems to stir the problem for business owners in the area. In turn, business owners have been forced to come up with other strategies to cut down on costs. Below are some marketing strategies that have the potential to be embraced in 2017.
A good strategy for guaranteed success is that of outsourcing. Businesses often have a fear of outsourcing for various reasons. Many organizations consider it an unnecessary expense as all plans can be executed internally. In spite of the fears, this approach has potential in the future.
It will thrive in many states across America including Oregon. Although the Trump presidency is limiting the outsourcing strategy by protectionist laws, it has numerous benefits to small business owners. Elevated taxes can deter this strategy. In turn, that could have detrimental effects in the economy because local business would operate at increased costs. Likewise, organizations appreciate new experts that have vast knowledge on new marketing tactics. That is the reason companies are consulting professionals like Silverback strategies to devise new plans and set objectives. Hire dependable consultants to avoid wasting time and money. You can find them online and through referrals.
Entrepreneurs have also developed a liking for mobile trends. Small organizations make more money out of mobile traffic than normal traffic. A business website cannot lack to attract customers. Hence, many are optimizing their websites to include mobile search and improving on features such as user experiences and form entry. The mobile approach is also useful for companies that want to be felt locally.
One more effective approach is content marketing. In the past it was considered marginal but now many entrepreneurs embrace it. Organizations know the benefits of SEO features and modify them to match company needs. Companies value strong and updated blogs as this is a way to sell fresh content to their audience. More so, they know the value of informing clients through guest blogging where all content is for free.
Video advertising is also popular. Small businesses can now share videos via Facebook and YouTube. Research indicates that videos have the highest impact in attracting clients that other content.
Above all, retaining customers is indeed important. That can be achieved through loyalty programs. This approach is not only useful to small businesses but to big organizations such as banks as well. Banks share videos ad advertisement indicating their impact on communities creating awareness.
Businesses are embracing change this year by use of new strategies to make them competitive in 2017. Companies are adopting new techniques to propel them to gain competitive advantage this year. The approaches should target customer connection. They should include loyalty programs and social media interaction.